Hotels can evaluate their guests

Eduardo16 February, 2019

Hotels can evaluate their guests

Evaluating your guests is not only finally possible, but it can also be done in a simple, legal way and for free.

In this text you will find all the relevant information about Evaluing , the software to evaluate your guests. You will also learn how to fulfill the General Data Protection Regulation (GDPR), as well as the benefits of this software for your establishment.

What is Evaluing?

Evaluing is a software to evaluate guests and it is meant only for establishment owners and managers. This means that, if you manage a hotel, hostel, country cottage, vacation apartments, a camping site or even a real state agency, you can use this software to express your opinion about your guest and also to know the opinions given by other establishments about that guest.

Assessments are confidential, meaning that owners or managers will never know the origin of the assessments that are gathered in the guest profile.

Why is this not a black list?

Informally speaking, Evaluing would be a sort of Tripadvisor, but in the opposite direction. As in the mentioned plattform, you will find both positive and negative opinions. Our software enables the establishment to give an opinion about the guest behaviour, but this opinion does not need to be negative.

In fact, our database contains thousands of positive assessments. Moreover, assessment can include useful information that doesn’t need to lead to a negative interpretation.

Let’s exemplify this statement:

A guest left the establishment after spending a weekend there and considered that the room cleanliness didn’t meet his expectations. So he decided to post a negative opinion to let other people know that the room was not clean enough. After reading this review, the establishment also decided to make an assessment about the guest to inform the rest of the accommodation community that the guest wrote a negative opinion about cleanliness. The guest has the right to express his opinion, which can be true and impartial. And this does not mean that this is a “bad” guest. Other establishments might understand that this guest is rather demanding as far as room cleanliness is concerned. As a result of such information, the next establishment welcoming this guest will know in advance that special measures regarding cleanliness should be taken in order to obtain a positive review instead of a negative one.

In this case, the data collected by Evaluing don’t conclude whether this is a good or a bad guest. It just means that the guest has a rigorous opinion about cleanliness. This is a piece of information that can be used by the hotelier for their own benefit to offer the best service to the client.

Therefore Evaluing is not a guest blacklist, but a platform that allows the manager of a hotel, camping site or vacation apartment to assess their guest in either a positive or a negative way,  as well as to provide with relevant information,  so that the rest of the establishments can offer a personalized service to their clients.

Is it legal for a hotel to rate their guests?

This is certainly the big question. And the answer is much easier than expected, as it is simply YES.

How? By obtaining the guest’s consent in an express, free, informed way. In other words, by means of getting the guest signature in the clause about data treatment embedded in the check-in form.

When the guest checks in, on the one hand they sign the acceptance of the terms and conditions of the booking itself, and on the other hand they sign the treatment of their personal data. In the latter step is where the text states the possibility of the hotel making an assessment about the guest.

Evaluing provides the establisment with the legal clause to be added to the check in form.

Without going into technical details, according to the General European Regulation on Data Protection  (RGPD), the consent of personal data must be obtained in a clear way through an opt-in form. Meaning that those long small print texts that we all have some time accepted by default are no longer valid.

RGDP also settles the information in informative layers. This means that people do not need to read a lot of pages about data treatment before providing their consent. Instead, they will read a first informative layer in form of a summary and then will freely access a second more informative layer. This second layer is known as Privacy Policy. The first layer would be the legal clause that the guest would sign at the check in.

The legal clause provided by Evaluing includes the option of ticking an “I don not accept” box. This step is not a condition required by the RGDP. However, Evaluing uses it to enhance transparency and the guest freedom to decide about their personal data treatment. With this option they can record explicitly either Yes or No.

Benefits for your establishment

Know your guests in advance

Information is an asset. You can have a general idea of your guest before their check in by accessing their profile, which contains a summary of all assessments previously made by other establishments.

Improve your guest management

Knowing the profile of your guest in advance will enable you to make some decisions that would not be possible without this information. For instance, if your guest has been noisy in another establishment, you might decide on a proper room to avoid other guests getting annoyed. If your guest has written a bad review about the way they were treated in another establishment, you might decide to redouble your efforts in being especially kind. If another establishment faced payment problems with your guest, you might even decide to cancel the reservation or to get the payment in advance. And if your guest has excellent reviews, you will be relaxed and more than happy to welcoming them at your establishment. They might even write a positive opinion about your  place, which nowadays is highly appreciated.

Freedom of information

Being able to inform about an excellent guest or a guest that caused damages in the room will benefit another establishment. In the same way, you will benefit from the information provided by others. Furthermore, the possibility of being able to rate your guest balances the relationship guest-establishment, as it creates a more fair and respectful frame for both sides. The same criteria is used in sites as Airbnb.

Anyway, we offer the plattform to access and share this information. You as property manager can decide the best way to use it.

Guest blacklist for hotels
Through Evaluing hotels, campsites, vacation apartments and cottages and even real-state agents can rate their guests.

Free Software

How much does it cost? Nothing. It is for free. Our aim is to offer an innovative service with no cost for the establishment. So, any establishment in the world can afford it

Evaluing is a 100% free service

No small print, so there is not much more to be explained. If you manage any kind of touristic establishment you can register and as soon as we check your data, you will be able to start rating your guests and benefiting from the information provided by others.

Guest Manager

A full guest management engine aimed to provide you with all the information you need. You will not need to type your guest data to rate your guest or to check their profile. Instead, when the guest makes a reservation you will automatically receive the guest profile, which will gather summarized information shared by other establishments. You will also be able to access a specific guest record and make your assessment with only one click

The Guest Manager is meant to rate your guest in a simple, easy automated way. +info

To be able to use this service, the establishment needs to work with a PMS or Channel Manager to have the Evaluing software integrated. As this is a subject rather difficult to explain, below you will find a one and a half-minute video where you will easily understand how the automatic management engine works.

We hope to have been able to solve all your doubts. If we haven’t, or if we even left you with more queries, do not worry, we will be more than happy to clarify them by phone, email or through our website contact form. You can get our contact here.

To finish with, if you liked this article we would be grateful if you could share it in your social network, so that other property managers can benefit from this information. By doing so, our community will keep growing. Thank you!